Tripadvisor: Get To Know Geo

High-feel destination overviews written for Tripadvisor’s destination feeds, which launched mid-2019. Led project from concept to implementation, establishing tone and voice, managing content collection for 315 destinations, and editing ~120 overviews. Mod test comparing the feeds to the old destination pages revealed a 7.5% increase in SEO traffic, and a 7.9% decrease in bounce rate.